Privacy Policy


This privacy policy applies between you, the user of this website and Aura Soul London, the owner and provider of this website. Aura Soul London takes the privacy of your information very seriously.

Our aim is to describe how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

Scope of this Privacy Policy
This privacy policy applies only to the actions of Aura Soul London and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Date Protection Laws, Aura Soul London is the “data controller”. This means that Aura Soul London determines the purposes for which, and the manner in which, your Data is processed.

Data Collected
We may collect the following Data, which included personal Date from you:
a. Name
b. Date of birth;
c. Contact information such as email addresses, social media handles and telephone numbers
d. Demographic information such as postcode, preferences and interests;
e. IP address (automatically collected);
f. Web browser type and version (automatically collected);
g. Operating system (automatically collected);
In each case, in accordance with this privacy policy.

How we collect data
We collect data in the following ways:
a. data is given to us by you; and
b. data is collected automatically.

Data that is given to us by you
Aura Soul London will collect your data in a number of ways, for example:
a. when you contact us through the Website, by telephone, post, email or through any other means
b. when you register with us and set up an account to receive our products/services;
c. when you complete surveys that we use for research purposes (although you are not obliged to
respond to them);
d. when you enter a competition or promotion through a social media channel;
e. when you make payments to us; trough this Website or otherwise;
f. when you elect to receive marketing communications from us;
g. when you use our services;
in each case, in accordance with this privacy policy.

Data that is collected automatically
To the extent that you access the Website, we will collect your data automatically, for example;
a. we automatically collect some information about your visit to the Website. This information helps us to make improvements about your visit to the Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

Our use of data
Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specially, data may be used by us for the following
a. internal record keeping;
b. improvement of our products/services ;
c. transmission by email of marketing materials that may be of interest to you;

d. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise of update the Website;
in each case, in accordance with this privacy policy.

We may use your data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-
a. soft opt-in consent is a specific type of consent which applies when you have previously engaged with
us (for example, you contact us to ask us for more details about a particular product/service, and we
are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as
given unless you opt-out.
b. For other types of e-marketing, we are required to obtain your explicit consent; that is, you need to
take positive and affirmative action when consenting by, for example, checking a tick box that we’ll
c. if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any
time. To find out how to withdraw your consent, see the section headed “Your rights” below.
When you register with us and set up an account to receive our services, the legal basis for the processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Who we share data with
We may share your data with the following groups of people for the following reasons:
a. our employees, agents and/or professional advisors
in each case, in accordance with this privacy policy.
Keeping data secure
We will use technical and organisational measures to safeguard your data, for example:
a. we store your data on secure servers.
Technical and organisational measures include measures to deal with any suspected data breach. If you
suspect any misuse or loss or unauthorised access to your data, please let us know by contacting us via:

Data retention
Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data
be deleted. Even if we delete your data, it may persist on back up or archival media for legal, tax or regulatory purposes.

Your rights
You have the following rights in relation to your Data:
a. Right to access – the right to request (i) copies of the information we hold about you at any time, or
(ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
b. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
c. Right to erase – the right to request that we delete or remove your data from our systems.

d. Right to restrict our use of your Data – the right to "block" us from using your data or limit
the way in which we can use it.
e. Right to data portability – the right to request that we move, copy or transfer your data.
f. Right to object – the right to object to our use of your Data including where we use it for our
legitimate interests.

Links to other websites
This Website may, from time to time, provide links to other websites. We have no control over such websites
and are not responsible for the content of these websites. This privacy policy does not extend to your use of
such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control
Aura Soul London may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Aura Soul London. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us.
We may also disclose Data to a prospective purchaser of our business or any part of it.
In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Changes to this privacy policy
Aura Soul London reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact Aura Soul London by email at

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes
arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.